• As the financial constraints on new marketing take hold in 2009, let’s use this year positively to plan and strategise communication innovation for 2010.

You, the market communication strategist need to ask questions about your .com & smart phone offer:

Þ is our website mobile friendly?

Þ how can we engage SMS marketing?

Þ how do we prepare for next generation 3D browser?

Þ What outpatient WiFi opportunities are there?

Þ Can we develop on-the-move rehab exercise support?

Þ Should we use Street View for nearest surgeon?  

Þ Should we embrace culture of moblogs?

Þ Are wikis appropriate for a shared health project?

Þ How do we harness the social networks for personal recommendation?  

Why project?