• Why this research project?
• the 'geeks' come surging through the corporate door proffering their latest 'whizz tool' with great enthusiasm.

• Media convergence – Broadcast and digital media convergence has been much hyped. The breaking down of barriers between communication tools widens the availability of information of a personalised form, absorbed by reading, listening and viewing.
• A ‘nomad’ culture – The term ‘nomad’ is being applied to describe the worker or consumer constantly on the move.  The ‘digital nomad’ is not tied to office or home but is found at Wi-Fi hotspots, internet cafes or simply on the move, glued to the latest gadget: their iPhones, BlackBerries or other smart phones.
• Social networks – 15% of 16-24 year olds in UK have their profile online.

Opportunities