Market communication
Lobbying and PR
EU & Brussels
- Marketing website, tourism income: dorsetholiday-livery.co.uk
- Marketing strategy developed from a survey of supermarket managers concerning fresh
fruit presentation and labelling. (Germany, France, Italy, Netherlands, Sweden, UK)
- Research and organisation of a workshop: opportunities for food marketing linked
to nature conservation attributes of the environment. (Participation by food service,
multiple retailers and food processors)
- Report, “Improved results from the Marketing Budget: market communication mix for
agribusiness in Europe”
- “European Parliament and industry to 2010: new tactics to improve lobbying of Parliament”
- “NGOs & Consumer Organisations: strategies for industry to establish constructive
communication”
- Organising a two-day, multilingual seminar in Brussels concerning research objectives
for ‘precision agriculture’ (Proceedings published in German, French and English.)
- Research of opportunities for food testing services and value added meat products
throughout Europe.
- Design, test and appraise internet advertising campaign in animal genetics.
Conference presentations: generating media cover
- "The Brussels political scene: Threat or opportunity for UK food industry. Chartered
Institute of Marketing Agri-food group
- “UK pigs in 2005, roses or thorns?” BPA Allied Industry Group Symposium